Connect with your film and TV audience through AI-backed anthropology.
Who we are
PUBLIKUM helps to create a deeper connection between creative projects and audiences. Through a combination of anthropological research and AI-analysis, we provide filmmakers, distributors and other cultural professionals with precise and deep insights into their audience in both home and export territories.
Reduce risk without compromising bold ideas.
Audience insights
Script and story writing
This is the space to introduce the Services section. Briefly describe the types of services offered and highlight any special benefits or features.
Audience insights
Pitching and funding
This is the space to introduce the Services section. Briefly describe the types of services offered and highlight any special benefits or features.
Audience insights
Positioning and marketing
This is the space to introduce the Services section. Briefly describe the types of services offered and highlight any special benefits or features.
Our Solutions
At Publikum, we help filmmakers understand and strengthen the connection between their stories and audiences. Through an A.I backed zeitgeist analysis and mobile ethnography with our 7000+ audience panel, we understand how projects resonate in the early stages — insights that can guide both creative development and funding decisions.
As the project evolves, we can assist in refining its positioning across markets and test story and promotional materials before release. From concept to premiere, Publikum provides the audience knowledge you need to make confident, backed decisions every step of the way.
AI-powered analysis of audience behavior, emotions, and preferences across markets, themes, and genres.
AI supported theme analysis
Global audience panel: 400 video responses per project over six days on stories, characters, visuals, and marketing.
Audience etnography
Access a global survey panel of 7,000+ participants across countries and demographics.
Survey panel
How can we help?
Zeitgeist Analysis and Narrative Test
Funding and Application Aid
IP Creation
Selected work
Our Partners
What our clients say
Marcella Dichmann
SF Studios
"This is a gift that keeps on giving. As a producer or director, you have to embrace it, knowing that the decision to use these insights, and how you use them, is yours and nobody else’s."
Jonas Risving
Film Director
"You get a lot of insights and new perspectives on the material you are currently developing. It’s not about generalities, it's focused entirely on what is happening in your movie right now."
Andrea Ottmar
Oslo Pictures
"Having now launched the film, I can see that the advice we were given was spot on. It perfectly matched the reactions we experienced and really planted some seeds in our consciousness."