Insights

We are proud to announce a new collaboration between the Hubert Bals Fund (HBF)  and PUBLIKUM : the HBF x PUBLIKUM Audience Outreach Award . This award provides a tailored audience consultancy—valued at €9,000—for an HBF-backed film project presented at the International Film Festival Rotterdam (IFFR)  Pro’s CineMart co-production market. Embedded within the inaugural CineMart x HBF lineup, this initiative supports filmmakers from territories where film infrastructure may be

We are pleased to announce the appointment of Ide Kristine Kromann  as the new CEO of Will & Agency. Ide joins us with an extensive leadership background in the finance and gaming sectors—including roles at Nets, Danske Bank, and Danske Spil. She brings hands-on experience in scaling market research and SaaS organizations, working specifically at the intersection of data, technology, and strategic decision-making. The Next Phase of Growth Over a short period, Will & Agency ha

'The Pension Heist' ©74Entertainment We are pleased to share that Variety  has featured our new strategic partnership with international sales house LevelK . The collaboration officially kicks off with the Norwegian action-comedy ‘The Pension Heist’  (directed by Gunnbjörg Gunnarsdóttir and produced by 74 Entertainment). By integrating Publikum’s audience insights into the sales process, the partnership aims to refine marketing tools and maximize the global potential of Level