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The three-step process is fully facilitated by us and delivered within just weeks.

First step.

Vision exploration

By combining your creative perspective with our anthropological point of view, we identify the main themes of your story that will form the basis for our analysis. The themes that you find most interesting to explore with the audience are taken to the next step.

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Second step.

Zeitgeist analysis

By collecting, reading and listening to more than 100,000 localized online conversations, we can give insight into what emotions your projected audience associates with the themes in your script and your creative intention. 

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Third step.

Narrative test

Spend six days with your audience. Ask them questions, explore how they respond to your themes and get the chance to test material, such as early-stage treatments, scenes, characters, visuals or pitches.

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AI analysis reveals how audiences connect to key themes, replacing gut feeling with real, comparable behaviour data.

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Discover our Theme Crawler

We developed ThemeCrawler, an AI tool for quickly mapping and understanding complex semantic data across markets.

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