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Berlinale official competition 2026
Directed by: Anke Blondé
Screenplay: Angelo Tijssens
During the pre-release phase of the film, we combined semantic analysis and mobile ethnography to gather qualitative audience insights. The semantic research mapped how financial fraud and fraudsters are discussed linguistically, helping the team understand public framing of the topic. In parallel, mobile ethnography was conducted with US, French, and Flemish audiences using a rough cut of the film to explore cross-market perceptions. We also tested posters, loglines, and taglines to identify what drew the most attention and supported clear market positioning
Together, these insights informed both creative and strategic decisions, strengthening the film’s resonance and positioning.
Dust
A Private View
2026
KÖLN 75
We worked with the Köln 75 team by combining a semantic analysis of global cultural discourses with qualitative input from a test audience to learn how people connected to the storyline, the '70s aesthetics, and the experience of achieving the impossible through creativity and improvisation.
FLEE
We worked with the Flee team by collecting qualitative input from the audience during a pre-testing of the movie, to learn how people connected to the storyline, the aesthetics, and the experience of being on the run.
THE LAST VIKING
We worked with the Zentropa team by collecting qualitative input from the audience during the development of The Last Viking, to learn how people connected to the film’s dark humor, the complex relationship between the brothers, and the journey toward self-discovery and identity.
HOLY DAYS
During post-production of A Lucky Man, we helped the team out by providing insight into possible positionings, and dived into what Danish audiences expect of the biopic genre.
OUR GIRLS
We worked with Kepler Film & Level K by collecting qualitative input through a mobile ethnographic study and a cross-market marketing survey to learn how people connected to the film's powerful moral dilemma, its authentic portrayal of grief and social realism, and the experience of navigating an unthinkable tragedy that tests the limits of parenthood and friendship.
THE BADGERS
We worked with the 73 Eyes Production team by conducting a semantic analysis of over 132,000 Norwegian cultural conversations to learn how people connected to the importance of nature-based adventures for children, the evolving ideals of modern role models, and the value of shared family experiences in an increasingly digital age.
SAUNA
We worked with the Nordisk Film and Pala team by collecting qualitative input from a test audience during the development of Sauna, to learn how people connected to the film's authentic queer love story, its unique and hidden setting within a sauna club, and the complex themes of identity, sexuality, and community.
KNEECAP
We worked with the Wildcard Distribution team by combining a semantic analysis of global conversations around hip-hop and language with qualitative input from a mobile ethnographic study to learn how people connected to the film's raw authenticity, the revival of the Irish language, and the experience of using art as a vehicle for identity and cultural resistance.
IDYLLIC
We worked with Studio Ruba on Idyllic by combining a semantic analysis of cultural conversations on loneliness and identity with qualitative input from a test audience to learn how people connected to the storyline, the film's dark and subtle humor, and the experience of navigating life’s many transitions.
JULIE KEEPS QUIET
We worked with the Julie Keeps Quiet team by conducting a semantic analysis of over 268,000 cultural conversations across the US and Belgium to learn how people connected to the act of speaking up, the complexities of silence and taboos, and the personal journey of finding the courage to share one’s truth.
KONTRA
We worked with the Nimbus Film team by combining a semantic analysis of over 155,000 cultural conversations with qualitative input from a mobile ethnographic study to learn how people connected to the social dynamics of the "TikTok high school," the pressure of hierarchy and popularity, and the experience of navigating identity, sex, and club culture.
SICK OF MYSELF
We helped Oslo Pictures and director Kristoffer Borgli to understand the differences in how we see narcissists in Denmark, Sweden and Norway, to inspire development, production and positioning of the film.
SWEET DREAMS
With the Lemming team, we explored different ways in which European and American audiences connect to colonialism and power dynamics, to inspire development and global positioning.
THE MARCO EFFECT
For one of the biggest Danish crime franchises in the last 20 years, we helped evaluate the audience reaction to The Marco Effect to inspire the development, production, and distribution strategies for the upcoming installment in the Department Q series.
THE PACT
We helped find renewed interest in a Karen Blixen bio-pic for the launch and positioning for director Bille August’s 21st film.
SOLUTIONS
With Pernille Rose Grønkjær, we explored what community means to a documentary audience and looked into different opportunities for formats, positioning and distribution.
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