Will & Agency/Publikum appoints Ide Kristine Kromann as CEO

We are pleased to announce the appointment of Ide Kristine Kromann as the new CEO of Will & Agency. Ide joins us with an extensive leadership background in the finance and gaming sectors—including roles at Nets, Danske Bank, and Danske Spil. She brings hands-on experience in scaling market research and SaaS organizations, working specifically at the intersection of data, technology, and strategic decision-making.

The Next Phase of Growth

Over a short period, Will & Agency has nearly doubled in size and expanded onto the international stage with activities across multiple markets. Ide’s leadership will be central to shaping this next chapter, focusing on:

• Professionalizing Operations: Strengthening our core services and ensuring our internal structures support our rapid growth.

• International Expansion: Overseeing the onboarding of our new team and office in Hamburg.

• Service Development: Guiding the continued growth of our PUBLIKUM service and the upcoming launch of XAVAGE.

  
  

Ide’s expertise in turning rapid growth into resilient operations ensures that the organization is ready for the next step in our journey.

We are thrilled to have her on board. Welcome, Ide!