Publikum at Young Horizons Industry

Last week, our Senior Consultant Maria Villadsen visited Young Horizons Industry in Warsaw to facilitate a workshop on audience awareness. She also provided tailored advice at the "Consultants Tables," where she met with a fully booked schedule of filmmakers.

Maria shared insights on how to combine anthropological research and data analysis with the creative process to build targeted, meaningful audience strategies.

Next, Maria and our partner Rikke Flodin will be at the Cinekid Festival to facilitate the second part of their workshop, "Building Young Audience Awareness." The session will explore how audience insights can strengthen a film’s story, positioning, and pitching. While at the festival, they will also present the PUBLIKUM Audience Awareness Award.

We are excited to continue sharing our insights and supporting the industry’s focus on audience awareness.