Insights

Our team recently returned from an inspiring week at Cinekid  in Amsterdam, a vital hub for creativity and storytelling for young audiences. It was a week filled with milestones, from world premieres to industry insights. From Research to the Big Screen The week opened with the world premiere of the Danish film “Mira” . Having supported this project with audience research during its development, it was a privilege for our team to see the final film on the big screen. Congratu

How do we develop stories that truly resonate with young viewers? In 2024, we spoke with 374 children aged 7–11 across 12 European countries  to understand what captures their imagination in film and TV today. The research revealed several key shifts in how children engage with content: Beyond Relatability:  While relatability matters, children look for characters who are "cool" enough to merit their emotional investment. Expansive Imaginations:  Young audiences often look fo

Last week, our Senior Consultant Maria Villadsen visited Young Horizons Industry  in Warsaw to facilitate a workshop on audience awareness. She also provided tailored advice at the "Consultants Tables," where she met with a fully booked schedule of filmmakers. Maria shared insights on how to combine anthropological research and data analysis with the creative process to build targeted, meaningful audience strategies. Next, Maria and our partner Rikke Flodin will be at the Cin